Posts Tagged ‘CEOs’
CEO & CMO Views On Marketing Performance, November 2014 [CHART]
Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree.
Read MoreExecutives Who Favor Digital Transformation By Role, April 2014 [CHART]
CMOs were the most likely to support digital transformation efforts.
Read MoreFrequency Of Marketing Metrics Reporting To CEOs, 2013 & 2014 [CHART]
85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased.
Read MoreTop-Performing CEOs [INFOGRAPHIC]
This infographic by Domo and CEO.com provides a detailed illustration of today’s most successful leaders.
Read MoreFundamental Changes For Marketing During The Next 5 Years, June 2014 [CHART]
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.
Read MoreC-Suite's Support For Digital Business Initiatives, September 2013 [CHART]
31% of C-level execs said that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year.
Read MoreFortune 500 CEOs' Social Media Presence, May 2012 vs. May 2013 [CHART]
Only 32% of the CEOs have a presence on at least one of the major social networks .
Read MoreBeyond Social Media Podcast: Google's New Linking Rules & Kickalicious Scores! [VIDEO]
This episode: This episode: Hanes’ Undercover Color; Social CEOs; Google’s linking rules; Kickalicious viral video; White House robots Hangout; B H Photo’s marketing.
Read MoreShould CEOs Use Social Media? [VIDEO]
During this segment of the Beyond Social Media podcast, Albert Maruggi, David Erickson & B.L. Ochman debate whether or not it is wise for CEOs to use social media.
Read MoreTop Reasons CEOs Don’t Go Social, June 2013 [CHART]
Senior executives with “unsocial” CEOs were asked the reasons why their CEO does not participate in social media, with almost one-third responding that it’s too risky.
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