Posts Tagged ‘Case Study Marketing’
B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]
Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.
Read MoreMost Effective Types Of B2B Content For Improving Sales/Marketing Effectiveness, May 2012 [CHART]
Social media ranked with articles on brand websites as the leading content marketing tactics, used by 84% of respondents each.
Read MoreMost Effective B2B Content Marketing Tactics, October 2012 [CHART]
Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.
Read MoreB2B Storytelling
81.5% of B2B Marketers listed engaging & compelling storytelling among the top three elements of effective B2B content.
Read MoreContent Optimization Beyond Search [INFOGRAPHIC]
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
Read MoreB2B Email Marketing Dayparting [INFOGRAPHIC]
44% of B2B marketers say sending emails on Tuesday results in better open rates.
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