Posts Tagged ‘Case Study Marketing’
Use vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
Read MoreMobile Activities While Researching Business Purchases, May 2014 [CHART]
Execs wanted a mix of content and information when researching via smartphone.
Read MoreMost Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
Read MoreMost Effective B2B Content Marketing Tactics, October 2014 [CHART]
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
Read MorePrimary B2B Content Marketers Practices, July 2014 [CHART]
Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months.
Read MoreRequired Content For B2B Vendor Websites [VIDEO]
David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.
Read MoreTop Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]
What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?
Read More4 Types Of Content For Marketing [CHART]
This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.
Read MoreMost Popular Content Types For B2B Tech Buyers, December 2013 [CHART]
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Read MoreB2B Buyers' Content Length Preferences, November 2013 [CHART]
About three-quarters of respondents agreed that they prefer different content at each stage of the research process.
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