Posts Tagged ‘Cart Abandonment’
B2C Email Performance Benchmarks [CHART]
Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read – or to even reach the inbox. A new study from Return Path finds that it’s a different type of message that’s most likely to be read.
Read MoreReasons For Cart Abandonment [CHART]
Cart abandonment is a major concern for online retailers, and according to new research, shipping costs and overall price are the two major factors that are causing digital shoppers to abandon their items.
Read MoreTop Conversion Rate Optimization Methods [CHART]
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Read MoreConversion Optimization Methods [CHART]
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Read MoreConversion Rate Optimization Methods [CHART]
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Read MoreTop Conversion Optimization Methods, September 2015 [CHART]
A/B testing is still a top method used among client-side marketers to improve conversion rates.
Read MoreMarketers' Top Pain Points, June 2015 [CHART]
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
Read MoreHow People Respond To Shopping Problems In Mobile Apps, October 2014 [CHART]
Asked what they do when they struggle using a mobile app for shopping, 51% close the app and abandon their shopping cart.
Read MoreTop Reasons People Abandon Their Shopping Cart, November 2014 [CHART]
Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs.
Read MoreValue & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
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