Posts Tagged ‘Cable Television’
Channels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]
31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.
Read MoreBrands Planned Budget Shifts Into Online Video, 2012 vs 2013 [CHART]
Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.
Read MoreTravel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.
Read MoreChange In Ad Spending By Media, Spring 2013 [CHART]
Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.
Read MorePharmaceuticals Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
US advertising and marketing execs in the health care and pharma industry are more bullish on increases in digital advertising than on traditional tactics.
Read MoreTV Viewers' Attitudes Toward Pay-TV, October 2013 [TABLE]
TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years.
Read MorePay TV Subscribers By Channel & Age, June 2013 [TABLE]
Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix.
Read MoreCable TV Subscriber Attitudes, September 2013 [TABLE]
The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year.
Read MoreMedia Consumption Of LGBT Americans, June 2013 [TABLE]
The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.
Read MoreTV Viewers' Attitudes Toward Network & Cable Television, September 2013 [CHART]
57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows.
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