Posts Tagged ‘Broadcast Television’
Top-Rated Media Brands Of 2012 [TABLE]
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals.
Read MoreChanges In SMBs' Ad Spending Tactics For 2013 [TABLE]
Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.
Read MoreTraditional TV Viewing By Generation, Q1 2011-Q3 2012 [CHART]
There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.
Read MoreLive vs. Time-Shifted Television Viewing, Q3 2012 [CHART]
Americans are increasingly viewing time-shifted TV, and how that figures into ratings has recently become a more prominent topic of discussion.
Read MoreBudget Cuts To Fund Digital Video [CHART]
Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.
Read MoreDigital Politics [INFOGRAPHIC]
This infographic from Pew Internet & American Life summarizes their research on the use of the Internet for politics.
Read MoreTraditional Television Viewership By Generation, Q1 2011- Q2 2012 [CHART]
The 18-24 group, for instance, watched a weekly average of 22 hours and 32 minutes of traditional TV in Q2, about 1 hour and 45 minutes less than they did in Q2 2011.
Read MoreYOY Change In Broadcast Primetime TV Viewership [CHART]
Summer 2012 primetime TV impressions were up for broadcast networks, but down in ad-supported cable.
Read MoreTypes Of TV Use, Q1 & Q4 2011 vs Q1 2012 [CHART]
The number of American homes with a wired cable subscription fell 4.1% year-over-year in Q1 2012, from 62.7 million to 59.8 million.
Read MoreNetflix Users' Television Consumption Behavior [CHART]
68% say Netflix makes no difference to their viewing of new episodes of dramas on broadcast or cable TV networks.
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