Posts Tagged ‘Branding’
Content Marketing Goals, August 2013 [CHART]
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
Read MoreSenior Marketers’ Top Concern, March 2013 [CHART]
Senior marketers believe that their efforts are under more scrutiny these days, and consistent with that perception, count accountability as their top concern this year.
Read MorePromoted Tweet Campaign Results, March 2013 [TABLE]
Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.
Read MoreHow Brand Marketers Manage Local Engagement, February 2013 [CHART]
27% of brand marketers reported that increasing digital investment was the biggest change in their local marketing strategy in the past year.
Read MoreTop Brand Instagram Adoption [STUDY]
With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands.
Read MoreCMOs' Marketing Spending Projections, August 2011 – February 2013 [TABLE]
Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.
Read MorePercent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]
Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.
Read MoreSearch Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]
46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.
Read MoreMost Influential Sites On Purchase Decisions, December 2012 [CHART]
86% of influencers blogged regularly, and more than half operated between two to five blogs.
Read MoreSocial Media Advertising Objectives, October 2012 [CHART]
54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.
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