Posts Tagged ‘Branding’
CMOs' Marketing Spending Projections, August 2011-August 2012 [CHART]
CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago.
Read MoreTop Reasons South Korean Companies Use Social Networks [CHART]
The most important objective in using social media was to improve customer communications and relationships (67.5%).
Read MoreBusiness Risks Of Social Media [CHART]
When asked to estimate the level of risk that social networks present for businesses, 35% of the respondents – for whom social media risk management is their primary or a significant part of their responsibility – identified reputation or damage to the brand as a critical risk.
Read MoreThe Color Of Brands [INFOGRAPHIC]
COLOURLovers created this infographic as a brand pallet, as it were.
Read MoreDeconstructing Pinterest [INFOGRAPHIC]
Maxymiser created this infographic to demonstrate how eTailers can use take advantage of the visual bookmarking site.
Read MoreEmbracing Online Culture [INFOGRAPHIC]
J6 Design designed this infographic that offers seven reasons you should embrace online culture.
Read MoreResponse To Brand Offers Through Social Media [CHART]
Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.
Read MorePersonal Branding & Google Search Results [INFOGRAPHIC]
Each day, one billion names are Googled.
Read MoreCMOs' Beliefs About Social Data & Business Trends [CHART]
Roughly 4 in 5 CMOs believe that social data is at least somewhat effective in indicating: discernible trends or patterns that may impact the business.
Read MoreCMO Confidence In Social Marketing [CHART]
Roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales.
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