Posts Tagged ‘Branding’
Top 2012 TV Brand Advertisers By Category [TABLE]
2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.
Read MoreEffect Of Social Media On Arts Organizations [CHART]
Fifty-six percent of the social-media-using arts organizations say it has a major impact on boosting their organization’s public profile.
Read MoreUS Fan Concentration & Top Facebook Brands, January 2013 [CHART]
The brands with the most fans on Facebook see a majority share of those fans residing outside the US.
Read MoreHow Mobile Changed Customer Behavior [CHART]
Marketers’ opinions about customer behavior, and how the adoption of mobile devices has possibly changed the way they arrive at conversion.
Read MoreSocial Sites People Use To Connect With Brands, October 2012 [CHART]
77% of US internet users connected with brands via Facebook in October; 14% did so using Google+—more than did so on YouTube (13%) or Twitter (6%).
Read MoreUnliking Brands Behavior, December 2012 [CHART]
1 in 3 social media users have stopped following or “un-liked” a company or brand on a social network.
Read MoreFrequency With Which Consumers Sever Social Connections With Brands, October 2012 [CHART]
Though around two in five internet users ended their social connections with brands at least ‘sometimes,’ slightly more reported doing so only ‘rarely.’
Read MoreWhy Consumers Sever Connections With Brands On Social Media, October 2012 [CHART]
One-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.
Read MoreSocial Purpose Triggers Purchases, 2008-2012 [CHART]
In 2012, consumers considerably redoubled their focus on buying from societally engaged brands.
Read MoreBranding Effectiveness From Pre-Roll Video Ads, December 2012 [CHART]
Viewers exposed to a pre-roll video ad demonstrated higher brand awareness and message association than a control group that did not watch the ad.
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