Posts Tagged ‘Branding’
Global Luxury Marketers Who Will Increase Social Media & Digital Spending [CHART]
85% of luxury marketers said they planned to increase their digital marketing spend in 2013.
Read MoreBrand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]
8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.
Read MoreConsumer Sentiment About Community Involvement By Brands, January 2013 [CHART]
61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.
Read MoreAmericans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]
47% of Americans agree that they follow or engage with at least one brand on a social networking site.
Read MoreMost Exciting Digital Marketing Opportunities In 2013 [CHART]
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
Read MorePurposes Of Retailers' Mobile Strategies, January 2013 [CHART]
A survey of 93 qualified retail respondents by RSR Research finds that 86% strongly agree (47%) or agree (39%) that the purpose of their mobile strategy is to enhance their overall brand.
Read MoreSocial Purpose Prompting Purchase Behavior, 2008-2012 [CHART]
A growing number of consumers considered social purpose, the leading purchase driver when quality and price were equal.
Read MoreOnline Americans Who Have Bought A Product Because Proceeds Went To A Cause, October 2012 [CHART]
A majority of US internet users have been moved to purchase because of a cause.
Read MoreOldSpice.com Traffic vs. Old Spice YouTube Traffic, July 2011-August 2012 [CHART]
Compete looked at how well Old Spice performed on its YouTube channel compared to its brand site during some popular ad campaigns.
Read MoreContent eShoppers Trust When Researching Products, October 2012 [CHART]
48% of online shoppers said they trusted content from brand websites.
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