Posts Tagged ‘Brand Marketing’
Top Reasons Brands Launch Online Communities [CHART]
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
Read MoreTop Core Values Consumers Expect From Brands [CHART]
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
Read MoreConsumer Attitudes Toward Brand Advocacy By Generation, October 2015 [CHART]
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.
Read MoreTop Social Media Marketing Strategy Objectives, October 2015 [CHART]
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
Read MoreTop Benefits Of Personalized Content, June 2015 [CHART]
Higher response and engagement rates are the No. 1 reason to use personalized content.
Read MoreOrganizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Read More2015 Holiday Shopping Trends [INFOGRAPHIC]
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
Read MoreHow Consumers Find Out About New Products, July 2015 [CHART]
Consumers’ top purchase influencers are also their top sources of new product awareness.
Read MoreResearch Tools That Influence Marketers' Decisions, July 2015 [CHART]
Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions.
Read MoreThe Benefits Of Marketing Personalization, June 2015 [CHART]
Higher response and engagement rates are the No. 1 reason to use personalized content.
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