Brand Marketing Archives - Page 6 of 42

Annoying Social Media Interactions By Brands [CHART]

A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.

Most Important Attributes Of The Customer Experience [CHART]

More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.

Brand Social Post Interaction Rates [TABLE]

It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.

B2B Content Marketing Strategy Goals [CHART]

More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.

Female Brand-Related Activity By Generation [TABLE]

Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.

Selena Gomez' Social Media Value [INFOGRAPHIC]

Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.

Top Purposes Of Employee Advocacy Programs [CHART]

Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.

How Millennials Discover New Brands [CHART]

Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.

Instagram Brand Post Interaction Rates, 2015 [CHART]

While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.

Video Marketing Statistics [INFOGRAPHIC]

Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.