Posts Tagged ‘Brand Marketing’
Annoying Social Media Interactions By Brands [CHART]
A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.
Read MoreMost Important Attributes Of The Customer Experience [CHART]
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
Read MoreBrand Social Post Interaction Rates [TABLE]
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Read MoreB2B Content Marketing Strategy Goals [CHART]
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Read MoreFemale Brand-Related Activity By Generation [TABLE]
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Read MoreSelena Gomez' Social Media Value [INFOGRAPHIC]
Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.
Read MoreTop Purposes Of Employee Advocacy Programs [CHART]
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Read MoreHow Millennials Discover New Brands [CHART]
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Read MoreInstagram Brand Post Interaction Rates, 2015 [CHART]
While brands gradually increased their daily number of Instagram posts in 2015, their interaction rates declined from an average of 4.96 to 3.1.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
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