Posts Tagged ‘Brand Marketing’
How Consumers Find Information About Brands [CHART]
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
Read MoreInformation Brands Should Provide Customers [CHART]
There’s been plenty of research indicating that people value informative brand content. 9 in 10 consumers surveyed for the report agree that brands should provide value-added information to their customers.
Read MoreUnderstanding Your Audience [INFOGRAPHIC]
This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.
Read MoreWhat Smart Speaker Owners Would Like From Brands [CHART]
More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and promotions from brands.
Read MoreEmotions With The Greatest Correlation To Brand Loyalty [CHART]
But while emotions were seen as the primary driver of loyalty across sectors, just 15% of consumers responding to Capgemini’s survey agreed that brands do a good job of bonding with them emotionally.
Read MoreMillennials' Likelihood To Participate In Chatbot Commerce [CHART]
Two-thirds of Millennials said they’d be likely to buy an item directly from a chatbot, vs. only 14% who said they would not be interested in doing so.
Read MoreTop Global Brands In 2017 [CHART]
Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap.
Read MoreExpectations Consumers Have For Brands Taking Social Stands By Generation [CHART]
Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
Read MoreMillennials' Interest In Branded Chatbots [CHART]
Almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven’t are at least interested in giving them a go.
Read MoreDesign's Effect On Marketing [CHART]
Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.
Read More