Posts Tagged ‘Brand Marketing’
CMOs' Beliefs About Social Data & Business Trends [CHART]
Roughly 4 in 5 CMOs believe that social data is at least somewhat effective in indicating: discernible trends or patterns that may impact the business.
Read MoreCMO Confidence In Social Marketing [CHART]
Roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales.
Read MoreSocial Media Personal Brand Search Visibility By Social Network [CHART]
Facebook experienced the largest percentage growth of writers names appearing on page 1, increasing by 10 to 62 percent.
Read MoreTop Metrics For Measuring Online Video Advertising Success [TABLE]
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
Read MoreContent Consumers Want From QR Code Scans [CHART]
Nearly half of the US consumer respondents to a Chadwick Martin Bailey survey in October 2011 were strongly interested in discounts via scans.
Read MoreGrowth Of Marketing Channels & Devices Tops List Of Challenges For Companies Worldwide [CHART]
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
Read MoreWomen's Attitudes Toward Contextually Relevant Video Ads
Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).
Read MoreBlog Purchase Influence By Generation [CHART]
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
Read MoreFollowing Brands On Social Media [INFOGRAPHIC]
![Following Brands On Social Media [INFOGRAPHIC]](https://e-strategy.com/wp-content/uploads/2012/07/Following-Brands-On-Social-Media-Infographic-340x1024.jpg)
Based on a survey by Burst Media, this infographic (via Mashable) illustrates how we follow brands on social media.
Read MoreAffiliate Marketing's Effect On Brand Reputation [CHART]
55% of online buyers always check for deals before purchasing, and 32% typically begin shopping on affiliate sites.
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