Brand Loyalty By Generation [CHART]

Chart: Brand Loyalty By Generation

Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.

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Patriotism By Generation [CHART]

Chart: Patriotism by Generation

In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.

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