Posts Tagged ‘Brand Marketing’
Millennials & Branded Entertainment, December 2012 [CHART]
4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).
Read MoreMarketing That Prompts Mobile Device Actions, October 2012 [CHART]
TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.
Read MoreConsumer Attitudes Toward Social Media Marketing, November 2012 [CHART]
Almost half of consumers welcome social media marketing messages from brands they follow.
Read MoreBrand Engagement Perceptions: Consumers vs. Marketers, November 2012 [CHART]
49% of marketers rate forwards or shares of content online as a strong influence on their engagement measures; 15% of consumers feel invested that way.
Read MoreMobile Advertising Brand Metrics, June 2012 [CHART]
Mobile ads clearly conveyed brand messages, raised consumers’ intent to buy and left consumers with a more positive brand image.
Read MoreLeading Objectives Of Mobile Marketing, April 2012 [CHART]
60% of marketing executives expected to increase sales through their mobile efforts, indicating that direct-response campaigns may continue to dominate.
Read MoreHow Internet Users Feel About Marketing At Social Media Sites, September 2012 [CHART]
The annoyance rate of consumers who saw ads from brands they followed was 11%.
Read MoreB2C Content Marketing Goals, August 2012 [CHART]
Most content marketing aims to drive pre- and post-sales activity.
Read MoreInfluences On Brand Selections Of Millennial Shoppers, Q2 2012 [CHART]
Price was the biggest influence on brand selection for millennial shoppers, with 87% saying it played a factor in determining what brand they bought.
Read MoreTop Content Marketing Objectives For American B2B Marketers, May 2012 [CHART]
BtoB Magazine found that more than half (56%) of US B2B marketers used content marketing to foster greater audience engagement.
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