Posts Tagged ‘Brand Marketing’
Veracity Of Message & Frequency Of Exposure To Company Information, January 2013 [CHART]
How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them.
Read MoreGlobal Luxury Marketers Who Will Increase Social Media & Digital Spending [CHART]
85% of luxury marketers said they planned to increase their digital marketing spend in 2013.
Read MoreBrand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]
8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.
Read MoreConsumer Sentiment About Community Involvement By Brands, January 2013 [CHART]
61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.
Read MoreSocial Sites People Use To Connect With Brands, October 2012 [CHART]
77% of US internet users connected with brands via Facebook in October; 14% did so using Google+—more than did so on YouTube (13%) or Twitter (6%).
Read MoreUnliking Brands Behavior, December 2012 [CHART]
1 in 3 social media users have stopped following or “un-liked” a company or brand on a social network.
Read MoreFrequency With Which Consumers Sever Social Connections With Brands, October 2012 [CHART]
Though around two in five internet users ended their social connections with brands at least ‘sometimes,’ slightly more reported doing so only ‘rarely.’
Read MoreWhy Consumers Sever Connections With Brands On Social Media, October 2012 [CHART]
One-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.
Read MoreSocial Purpose Triggers Purchases, 2008-2012 [CHART]
In 2012, consumers considerably redoubled their focus on buying from societally engaged brands.
Read MoreBranding Effectiveness From Pre-Roll Video Ads, December 2012 [CHART]
Viewers exposed to a pre-roll video ad demonstrated higher brand awareness and message association than a control group that did not watch the ad.
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