Brand Marketing Archives - Page 33 of 42

Digital & Offline Marketing Budget Allocations By Objective, March 2013 [CHART]

Marketers allocated 60% of their offline budget to branding vs. 42% of their digital budget.

Content With The Best ROI, January 2013 [CHART]

Most marketers thought the best return on investment (ROI) came from featured articles (62%), videos (52%) and white papers (46%).

Branded Content Marketing Activities, April 2013 [CHART]

Nearly seven in 10 respondents distributed their content in digital media other than email or the brand’s own website, while 67% purchased advertising space for their content.

Branded Content Acquisition Sources, April 2013 [CHART]

Fifty-eight percent of agencies said they had obtained branded content from the publishers from whom they purchased media, making it the most popular source.

Advertising Effectiveness For Prompting Social Interactions With Brands, May 2013 [CHART]

Respondents reported being most likely to notice brand-related social accounts in online banner ads (27.2%), but a relatively high number also notice them in TV (24.1%) and print (21.1%) ads.

Online Branding Tactics Effectiveness, May 2013 [CHART]

70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year.

Top Purposes For B2B Email Marketing, March 2013 [CHART]

Customer acquisition and lead nurturing were the most important purposes of email marketing programs among US B2B marketing professionals surveyed in March by BtoB Magazine.

UK Marketers & Digital Media Spending, May 2013 [TABLE]

95% of brand advertisers and agencies responding to the survey said they will increase their digital marketing spending this year, with fully 48% of total budgets going to digital media.

Smart Phone Shoppers' In-Store Product Research Resources, May 2013 [CHART]

79% of smart phone owners qualify as smart phone shoppers.

Mom's Engagement Prompts, May 2013 [TABLE]

81% of mothers will engage more with a brand if they are offered a reward.