Brand Marketing Archives - Page 32 of 42

Most Buzzworthy Brands, H1 2013 [CHART]

Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).

Top Sponsorship Metrics, March 2013 [CHART]

The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).

Branded Video Sharing Activity By Day Of The Week, July 2013 [CHART]

The data shows that sharing activity was highest on Fridays (15.9% above-average), with Wednesdays (+14.1%) and Thursdays (+7.5%) the next-most active days.

Social Influencer Dynamics, July 2013 [CHART]

Among the consumers who became advocates (by referring products or services to friends), 55.4% chose to use email as their sharing channel.

Reasons People Become Brand Fans On Facebook, June 2013 [CHART]

Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%).

SMBs Digital Marketing Objectives, March 2013 [CHART]

SMBs kept their goals for digital marketing simple: Driving sales and increasing brand awareness were No. 1 and No. 2, respectively.

Omnichannel Marketing Benefits, June 2013 [CHART]

60% of respondents said that omnichannel efforts can drive a great deal of value in brand marketing and brand awareness, with another 33% saying the efforts can drive some value.

The History Of Public Relations [INFOGRAPHIC]

This infographic about the history of public relations was created by GroupHigh.

SMB Top Online Marketing Objectives, June 2013 [CHART]

About half of SMBs engaged in digital marketing devote at least 50% of their marketing budgets to digital.

Current & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]

Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.