Posts Tagged ‘Brand Marketing’
US Retail Online Ad Spending By Objective, 2013 [CHART]
Retail marketers will invest 64.6% of their paid digital dollars in direct-response efforts this year.
Read MoreCMOs' Marketing Spending Projections, August 2011 – August 2013 [TABLE]
Marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come.
Read MoreCollege Students' Attitudes Toward Brands On Social Media, August 2013 [CHART]
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.
Read MoreFacebook Brand Post Timing & Engagement, August 2013 [CHART]
Brands are less likely to post on Facebook on the weekend, and that seems like it might be a good decision.
Read MoreTop Landing Page Optimization Objectives, August 2013 [TABLE]
More than three out of five B2B marketers sought to increase leads from the landing page.
Read MoreBrand- & Product-Related Content Sharing By Demographics, August 2013 [CHART]
11% of online Americans have forwarded a link to a brand or product’s video to someone.
Read MoreTop Global Brands' Twitter Behavior, August 2013 [TABLE]
Global brands are averaging at least 30 tweets per week.
Read MoreDemand For Brand-Related Mobile Alerts, 2009-2013 [CHART]
45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission.
Read MoreNumber Of Social Networks Used By Brands Worldwide, July 2013 [CHART]
A large portion of brands worldwide were using a varied mix of platforms in order to communicate with audiences.
Read MoreDemographics Of Brand-Sponsored Online Contest Participants, August 2013 [CHART]
52% of American female internet users say they’ve entered an online contest or sweepstakes sponsored by a brand or product.
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