Posts Tagged ‘Brand Marketing’
Marketers' Proficiency, September 2013 [CHART]
Only 40% of marketers rating their company’s marketing as effective.
Read MoreReasons Mobile Users Share Personal Info With A Brand, September 2013 [CHART]
43% of respondents are willing to share their location information with companies via their mobile device.
Read MoreBrand Names & Quality Perceptions, September 2013 [CHART]
83% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years.
Read MoreTrust In Advertising, September 2013 [CHART]
84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.
Read MoreAmerican Moms Who Follow Brands Or Stores On Social Media, June 2013 [CHART]
Just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.
Read MoreUS Online Ad Spending Share By Objective, 2013-2017 [CHART]
Digital ad spending is currently weighted towards direct response over branding, but that tilt will soon disappear.
Read MoreImportant Tactics For Brand Marketing, April 2013 [CHART]
Online advertising and marketing executives rated search a close second to video as a marketing tactic critical for achieving branding objectives.
Read MoreUS Online Ad Spending Growth & Share By Objective, 2011-2017 [TABLE]
eMarketer estimates that out of a total of $41.94 billion in US digital ad spending in 2013, nearly 60% will go toward direct response.
Read MoreTop Business Objectives For Online Advertising, September 2013 [CHART]
More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective.
Read MoreTypes Of Coupons At Personal Care Brand Sites, July 2013 [CHART]
Only 33% of sites offered printable coupons, while 24% sent customers to a parent site for such discounts.
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