Posts Tagged ‘Brand Marketing’
Evolution Of Strategic Risks, October 2013 [TABLE]
Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation.
Read MoreMost Important PPC Objectives Worldwide, October 2013 [CHART]
Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.
Read MoreTide's Scary Vines: A Carrie Remake [VIDEO]
David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.
Read MoreB2C vs B2B Content Marketing, October 2013 [TABLE]
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.
Read More10 Most-Loved Brands, October 2013 [CHART]
The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7.
Read MoreTop Metrics Used To Measure Native Advertising, June 2013 [CHART]
The majority of US marketers used engagement to measure native advertising.
Read MoreOnline Brand Video Marketing Objectives, December 2012 [CHART]
The use of digital video for awareness is near universal, cited by 94.6% of US media agencies as an objective for brand video efforts.
Read MoreSupport For Brands' Global Strategy, October 2013 [CHART]
At least 8 in 10 marketers at the global level agree that they support the global strategy of the brand they are working for.
Read MoreWashington Redskins Name Change Controversy [VIDEO]
David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.
Read MoreConsumer Attitudes Toward Brand Connections, October 2013 [TABLE]
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
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