Brand Marketing Archives - Page 26 of 42

Entertainment Advertisers' Mobile Goals, Q2 2013 [CHART]

A plurality 39% of the time, entertainment industry mobile advertising campaigns were centered on brand awareness.

Rise Of Social Business Use In Companies, 2012 [CHART]

Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.

InfoScout.co: Discover Demographics Of Brand Customers [VIDEO]

David Erickson discusses the InfoScout app that gives consumer product brands insight into consumer demographics through an app that tracks consumer purchases and demographics.

B2B Content Marketing [INFOGRAPHIC]

This infographic from LinkedIn illustrate’s B2B content marketing efforts.

Reasons People Would Shop On A CPG Brand Site vs Online Retailer, July 2013 [CHART]

Nearly 3/4ths said they would shop on a brand site over an online retailer like Amazon because it offers exclusive products.

B2B Brand Imaging, October 2013 [TABLE]

A recent analysis from McKinsey suggests that there’s a big disconnect between the core brand messages most emphasized by B2B companies and the characteristics that are most valued by their customers.

Top Social Media Metrics For Enterprise Brands, October 2013 [CHART]

A leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns.

Reasons To Use Branded Mobile Apps By Demographic, February 2013 [TABLE]

A full 50% of US mobile device users said they used branded mobile apps in order to receive discounts and coupons.

Facebook Brands Response Rates, Q2 2012-Q3 2013 [CHART]

76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver.

Word-Of-Mouth Index: Top US Brands, October 2013 [CHART]

Companies should move beyond the Net Promoter Score, as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report.