Posts Tagged ‘Brand Marketing’
Most Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]
Brand awareness and customer engagement were the top social marketing objectives among marketing professionals worldwide for the upcoming year.
Read MoreLeading Social Media Marketing Objectives, August 2013 [CHART]
38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience members added via social efforts.
Read MoreUS Telecom Industry Online Ad Spending By Objective, 2013 [CHART]
eMarketer estimates the US telecom industry will spend 55%, or $2.65 billion, on direct-response advertising in 2013.
Read MoreTop Barriers To Adopting Programmatic Marketing, November 2013 [CHART]
An estimated $7.4 billion worth of inventory will be transacted through automated (including RTB) platforms this year in the US.
Read MoreAmericans' Most Popular Types Of Websites, November 2013 [VIDEO]
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
Read MoreHow Social Media Users Research Brands, Products Or Services, June 2013 [CHART]
40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing.
Read MoreHow Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
Read MorePrimary Business Objectives For Which Social Media Is Used, June 2013 [CHART]
Brand awareness, recruiting, customer profiling and customer care were all significant business objectives for social media.
Read MoreAd Spending For Computing Products & Consumer Electronics Industries By Objective, 2013 [CHART]
Marketers in the computing products and consumer electronics industry will invest 57% of their paid digital dollars in direct-response formats this year.
Read MoreGlobal Opinions On Privacy, 2013 [CHART]
Americans and China hold opposite opinions about location, purchases and website visits.
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