Posts Tagged ‘Brand Marketing’
Coca-Cola's Multicultural Ad Backlash & Amazon.com's Entry Into Video Games [VIDEO]
Beyond Social Media Show, Episode 34 topics: Journalists’ Tweets from Sochi Olympics hotels; UBERConference add-on to Google Hangouts; Coca-Cola’s It’s Beautiful Super Bowl ad backlash; BBC’s caption fail celebrates The Year of the Whores; Amazon.com buys Double Helix Games; Google introduces Chromebox for Meetings corporate video conferencing solution; Amazon.com’s Flow App completely removes the friction from eCommerce; the Snow Day video goes viral from Kentucky; Chobani lets its fans speak; Hands Only CPR; some shiny new stuff and The Daily Numbers.
Read MoreDisconnect In National Brands Local Marketing Priorities, February 2014 [CHART]
More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%).
Read MoreAmericans' Small-Ticket Budget Cutbacks, November 2012 vs December 2013 [CHART]
Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year.
Read MoreQuantified Self Universe [VENN DIAGRAM]
As quantified self becomes more established in the market, its intersection with mobility, social networking, and ethnography is one of the most intriguing areas of coverage.
Read MoreEffect Marketers Expect From Content Marketing Efforts [CHART]
Respondents see content marketing as being most effective in the upper part of the customer acquisition funnel—especially for awareness-building and customer engagement.
Read MoreTop Content Marketing Objectives [CHART]
The marketers surveyed rank generating leads as their top content marketing priority for 2014. Engaging customers/buyers is second, and brand building is third.
Read MoreConsumers & Brand Engagement By Generation, January 2014 [CHART]
Roughly half of younger US Millennials (18-24) agree that brands say something about who they are, what their values are, and where they fit in.
Read MoreOverlap Between TV & Brand Tweeters, January 2014 [CHART]
TV tweeters make up 73% of the number of people who tweeted about brands during the study period.
Read MoreEvolution Of The Marketing Department [INFOGRAPHIC]
This infographic by Adecco illustrates the changing nature of the marketing department.
Read MoreCurrent & Future Mobile App Marketing Functions, October 2013 [CHART]
The most common use of mobile apps was to communicate with customers, named by 83% of respondents.
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