Brand Marketing Archives - Page 22 of 42

Global Branded Video Ad Views, Q4 2012-Q4 2013 [CHART]

Branded video ad views worldwide leapt more than 50% year over year in Q4 2013, from 1.78 billion to 2.71 billion.

Brand Response Times To Social Media Complaints, February 2014 [CHART]

About 6 in 10 brands receive customer complaints via social media occasionally, while close to 1 in 6 receive them Somewhat (10.9%) or Very (4.9%) often.

Consumers' Interest In Sharing Brand Information, February 2014 [CHART]

Only 47% of North American consumers last year agreed that they like to pass on interesting things they see or hear about brands, with that figure having steadily fallen over the past few years, from 66% in 2010.

USA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]

This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.

Google Suggest Results For Major Brands [INFOGRAPHIC]

This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.

The Licensing Of Legos [INFOGRAPHIC]

This inforgraphic by Wired illustrates Lego’s licensing deals and how it has built a brand empire.

Social Login Used For Select Industry Sites, Q4 2013 [CHART]

With the exception of the media/publishing sector (45%), Facebook boasted the majority of social logins for each industry included in the analysis.

Social Networks That Brands Promote In Their Emails, 2012 vs 2013 [CHART]

Some 94% of brands display or promote social networks in their email marketing efforts.

Top Brands For Customers' Emotional Engagement, February 2014 [TABLE]

Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.

Most Effective Super Bowl 2014 Commercials [TABLE]

With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.