Brand Marketing Archives - Page 21 of 42

Customers' Leading Priorities, August 2013 & February 2014 [CHART]

Superior product quality was the top priority among US marketers.

How Marketing Pros Use Social Media Analytics, January 2014 [CHART]

The top way in which marketers were using social media analytics was campaign tracking (60%).

Benefits Of Real-Time Marketing According To Companies & Agencies, March 2014 [CHART]

About 9 in 10 global client- and supply-side marketers from around the world (but primarily based in the UK) agree that real-time marketing is essential as behavior, device, place and time come together.

American Females' Brand Interaction Via Social Television, February 2014 [CHART]

Facebook and Twitter were the social networks female internet users were most likely to use during the Academy Awards, cited by 82.15% and 61.23% of respondents, respectively.

Male Attitudes Toward Shopping, February 2014 [TABLE]

More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household.

Top Marketing Priorities For 2014 [CHART]

In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.

Social Media Millennials Prefer For Brand Communication, November 2013 [CHART]

YouTube overtook Facebook last year as the favorite website among US internet users ages 12 to 19.

Attitudes Toward Brand Advertising During The Winter Olympics [CHART]

A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.

People Who Are Engaged With Brands On Social Networks, December 2013 [TABLE]

Interaction rates for Instagram posts made by the 249 prestige brands studied were some 15 times higher than those on Facebook.

Most Branded Video Ad Views By Top 5 Industries, Q4 2013 [CHART]

Videos focused around electronics products pulled in 365.0 million views.