Posts Tagged ‘Brand Marketing’
Types Of Brand Communications College Students Want On Snapchat, February 2014 [CHART]
The opportunity to receive discounts or promotions was the top reason college students would want to receive Snapchat communications from brands, cited by 67%.
Read More2014 Social Landscape [INFOGRAPHIC]
Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.
Read MoreReasons American Millennials Switch Brands, March 2014 [CHART]
The vast majority of Millennials believe that brands today will have to work harder to earn their loyalty than they did to earn their parents’ loyalty.
Read MoreAmerican Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
Read MoreTop Marketing Objectives For Native Mobile Ads, August 2013 [CHART]
Awareness was the top marketing objective for native mobile ads among US digital marketing professionals.
Read MoreTop Metrics To Measure Engagement, November 2013 [CHART]
86.2% of US agency and marketing executives said that engagement was a priority for their company.
Read MoreMost Successful CPG Product Launches Of 2013 [TABLE]
Based on new products (more than 190,000) that completed their first year in calendar year 2013.
Read MoreHow American Men Research New Brands Of Grooming Products, August 2013 [TABLE]
More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.
Read More10 Least Engaging Brand Of 2014 [CHART]
Quiznos, with its score of 57% trails Subway (93%) in the quick-service restaurant category by a significant margin.
Read MoreEffective Social Media Tactics According To Fast-Growth SMBs, November 2013 [CHART]
Hypergrowth SMBs in North America had seen the most success in branding, cited by nine in 10.
Read More