Posts Tagged ‘Brand Marketing’
Customer Experience Leaders vs Laggards, May 2014 [TABLE]
58% believe their customer retention rates are very successful (top-3 box score on a 10-point scale), versus just 20% of lagging companies who concur.
Read MoreUK Online Shoppers' Attitudes Toward Email Personalization, March 2014 [CHART]
The research asked UK adult digital shoppers how they felt branded emails could become even more appealing. The key sentiment was personalization.
Read MorePositive & Negative Brand Interactions On Social Media, Q1 2014 [CHART]
55% of interactions with brands that took place on Twitter were positive in nature, with an additional 25% neutral.
Read MoreConsumer Attitudes Toward Brand Content, May 2014 [TABLE]
Some 46% of Americans read the blogs of their favorite brands.
Read MoreBrand Activity & Media Buying On YouTube, April 2014 [TABLE]
The top 500 non-entertainment brands on YouTube have more than doubled their average subscriber base year-over-year, from 37,000 to 82,000.
Read MoreClients' Online Marketing Talent Gaps, April 2014 [CHART]
About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.
Read MoreTypes Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]
18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.
Read MoreBrand & Message Recall For Mobile Banner Ads, October 2013 [TABLE]
Users were three times more likely to interact with Rising Stars than standard mobile banners, at 8.5% vs. 2.8%.
Read MoreReasons US Small-Business Owners Have Switched Brands, February 2014 [CHART]
More than three-quarters of US small-business owners (SBOs) expect their companies to grow this year.
Read MoreAmerica’s 10 Most Powerful Brands of 2014 [TABLE]
Coca-Cola has topped the rankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91.
Read More