Posts Tagged ‘Brand Marketing’
Primary Attitude Toward Companies In Online Mentions, March 2014 [CHART]
Most company mentions aren’t connected to a positive or negative message. They tend to be neutral communications.
Read MoreSearch Advertising's Effect On Brand Awareness, June 2014 [CHART]
Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.
Read MoreMost Important Types Of Apps For Booking Travel, March 2013 [CHART]
Travelers preferred app experiences over the mobile web.
Read MoreOnline Advertising's Ability To Deliver On Branding Promise, June 2014 [CHART]
By 2017, digital advertising dollars are expected be almost equally split between branding and direct response objectives.
Read MoreConsumers Emotional Connections To Brands, June 2014 [TABLE]
Consumers in the US are among the most emotionally distant from brands.
Read MoreMarketing Leaders Top Marketing Priorities, December 2013 [TABLE]
Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.
Read MoreMarketing Execs' Marketing Priorities For 2014 [CHART]
Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
Read MoreMillennial UK Consumers' Attitudes Toward Brands Sponsoring Sports, May 2014 [CHART]
UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events.
Read MoreUS Telecoms Online Ad Spending By Objective, 2014 [CHART]
Telecom is in line with US industry averages when it comes to the mix between direct-response and brand-driven advertising.
Read MoreUS Consumer Electronics Online Ad Spending By Objective, 2014 [CHART]
The computing and consumer electronics industry players will spend 54% of digital advertising dollars, or $2.05 billion.
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