Posts Tagged ‘Brand Marketing’
Brand Post Engagement Rates By Social Site, July 2014 [CHART]
User interaction rates with brands’ posts on LinkedIn trail other platforms that also have professional members.
Read MoreTypes Of Content Brands Develop For Social Media [CHART]
Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.
Read MoreAmerica's Most Patriotic Brands, 2013 vs 2014 [TABLE]
Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.
Read MoreMobile Advertisers’ Campaign Goals, Q1 2014 [CHART]
A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%) the second-most popular goal.
Read MoreWorld Cup 2014 Sponsor Brand Recall By Demographic, June 2014 [CHART]
Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%).
Read MoreAttitudes Toward Brands That Use In-App Marketing In Free Mobile Apps, January 2014 [TABLE]
When asked what type of ads would cause them to view a brand negatively, just 6% of respondents cited rewards.
Read MoreHow Brands Connect With Interests-Driven Consumers, June 2014 [CHART]
Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are to select those that only urge them to buy their advertised product.
Read MoreWord-of-Mouth Influence On Childless Millennial Women, June 2014 [TABLE]
In-person word-of-mouth recommendations are a powerful influence on Millennial (born between 1979 and 1993) women without children.
Read MoreWhy Business Execs Pay For Online News, March 2014 [CHART]
Brand reputation was the top reason business executives worldwide paid for digital news, cited by 46% of respondents.
Read MoreShare Of Weekly Online Mentions About Companies By Day Of The Week, March 2014 [CHART]
The volume of company mentions fluctuated throughout the week, with Thursday seeing the most interaction from influencers.
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