Posts Tagged ‘Brand Marketing’
Consumers’ Top Priorities When Shopping, August 2014 [CHART]
Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed).
Read MoreAmericans' CPG Brand Spending, Q2 2011 & Q2 2014 [CHART]
American consumers are showing more loyalty to regular CPG brands than they did 3 years ago.
Read MorePositive Brand Mentions By Select Demographics, H1 2014 [TABLE]
Google tops the buzz rankings for the first half of this year among US Millennials.
Read MoreNational Brands That Excel At Local Online Marketing, July 2014 [CHART]
From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing.
Read MoreTrust & Relevance's Effect On Email Marketing Success, July 2014 [TABLE]
Consumers only have 4-5 brands that they always open emails from.
Read MoreAmerica's Most (And Least) Respected Brands, July 2014 [TABLE]
Coca-Cola tops CoreBrands’ list of most respected brands, breaking last year’s tie with PepsiCo, which came in second this year.
Read MoreUS Brands’ Facebook Response Rates, H1 2014 [CHART]
Only 38% of Facebook user wall posts were responded to by US brands in June.
Read MoreTop Brands Among US LGBT Consumers, July 2014 [CHART]
Costco tops the list of best-perceived brands among US LGBT consumers.
Read MoreConsumer Interactions With Brands On Social Networks, July 2014 [CHART]
Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter.
Read MoreAmericans' Small-Ticket Budget Cutbacks, June 2013 vs June 2014 [CHART]
Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago.
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