Posts Tagged ‘Brand Marketing’
Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]
Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreSocial Customer Care, August 2014 [TABLE]
Social media is the preferred customer service channel for just 2% of consumers, far behind other channels such as phone (43%) and email (22%).
Read MoreBranding Effects of Online Coupons, August 2014 [CHART]
When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.
Read MoreSocial Media's Purchase Influence, August 2014 [TABLE]
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).
Read MoreEffect Of Data Breaches On Customer Loyalty, August 2014 [CHART]
A financial data breach would turn some consumers away from a business for good.
Read MoreFacebook Brand Response Rates, Q2 2012 – Q2 2014 [CHART]
Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1.
Read MoreUse Of Advanced Video Metrics, Q1 vs Q2 2014 [CHART]
Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis.
Read MoreTop Content Marketing Objectives For B2B & B2C, August 2014 [CHART]
B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.
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