Posts Tagged ‘Brand Marketing’
US College Students' Back-To-School Purchase Influences, August 2014 [TABLE]
Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.
Read MoreGlobal Business Investment Plans, August 2014 [CHART]
Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.
Read MoreCustomers' Priorities According To US CMOs, September 2014 [CHART]
US CMOs believe customers prioritize superior product quality and excellent service over low prices.
Read MorePhoto Data Mining [INFOGRAPHIC]
A new crop of digital marketing companies are searching, scanning, storing and repurposing consumers’ images to draw insights for big-brand advertisers.
Read MoreOnline Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
Read MoreColor's Effect On The Brain [INFOGRAPHIC]
This inforgraphic from WebpageFX illustrates color’s effect on the brain with regard to marketing communications.
Read MoreImportance Of Personalization To Brand Success, August 2014 [CHART]
Some 47% of B2C marketing and customer insights decision-makers indicated that personalization is extremely important to their brands’ current objectives.
Read MoreMetrics Content Marketers Wish They Could Measure, May 2014 [CHART]
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.
Read MoreInfluence Of Email On Consumer Purchase Decisions, September 2014 [CHART]
Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.
Read MoreCollege Students’ Back-To-School Purchase Influencers, August 2014 [CHART]
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
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