Posts Tagged ‘Brand Marketing’
Mobile Campaign Goals For Finance Advertisers, Q2 2014 [CHART]
Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals).
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreConsumers Response To Irrelevant Brand Messages, September 2014 [CHART]
Two-thirds of consumers said they have unsubscribed from a company’s email list after it sent them irrelevant information or products.
Read MoreTop 10 Challenges Companies Face Using Social Media, October 2014 [CHART]
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Read MoreLive Primetime Social TV Activities, February 2014 [TABLE]
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
Read MoreConsumers Preferences For Brand Communications, November 2014 [CHART]
37% of respondents said they like it when companies they have bought something from adjust offers to them based on where they live.
Read MoreBrand Attributes Millennials Most Covet, September 2014 [CHART]
Three in 10 Millennials (aged 25-34) around the world are cynical about the way brands market to them, and that figure rises above 40% in the US and UK.
Read MoreConsumers Text Messaging With Brands, September 2014 [CHART]
2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.
Read MoreAmerican Millennials Favorite Brands, October 2014 [TABLE]
Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung.
Read MoreProduct Recommendations By Brands, September 2014 [CHART]
Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential.
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