Posts Tagged ‘Brand Marketing’
Influential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Read MoreBrand Buzz Among Millennials & Minorities, 2014 [TABLE]
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
Read MoreTop US Brand Buzz Rankings, 2014 [CHART]
Amazon enjoys the best public perception for the second consecutive year.
Read MoreMillennial Women’s Attitudes Toward Fashion, January 2015 [CHART]
Younger women are far more likely than older Millennials to be loyal to only a few fashion brands.
Read MoreHidden Messages In 40 Brand Logos [INFOGRAPHIC]
This infographic by Made By Oomph explains forty messages hidden within famous brand logos.
Read MoreTop Responsibilities Of B2B Marketers Now & In 2 Years, November 2014 [CHART]
Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.
Read MoreTop Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
Read MoreNonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
Read MoreBrand Loyalty By Gender, December 2014 [CHART]
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Read MoreReasons People Become Loyal To Brands, November 2014 [CHART]
Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.
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