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Posts Tagged ‘Brand Awareness’

2014 Social Landscape [INFOGRAPHIC]

Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.

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American Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]

US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.

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Top Marketing Priorities For 2014 [CHART]

In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.

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Content Marketing Priorities For 2014 [CHART]

Curata has released the results of its third annual content marketing benchmark study.

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Marketers’ Top Online Priorities For 2014 [CHART]

Almost half of marketers wanted increased conversion rates (47%) and increasing and improving brand awareness (46%).

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Most Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]

Brand awareness and customer engagement were the top social marketing objectives among marketing professionals worldwide for the upcoming year.

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Leading Social Media Marketing Objectives, August 2013 [CHART]

38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience members added via social efforts.

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How Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]

Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.

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Digital Video vs. TV For Awareness & Engagement, April 2013 [CHART]

Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year.

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Mobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]

Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular.

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