Posts Tagged ‘Brand Awareness’
2014 Social Landscape [INFOGRAPHIC]
Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.
Read MoreAmerican Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
Read MoreTop Marketing Priorities For 2014 [CHART]
In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.
Read MoreContent Marketing Priorities For 2014 [CHART]
Curata has released the results of its third annual content marketing benchmark study.
Read MoreMarketers’ Top Online Priorities For 2014 [CHART]
Almost half of marketers wanted increased conversion rates (47%) and increasing and improving brand awareness (46%).
Read MoreMost Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]
Brand awareness and customer engagement were the top social marketing objectives among marketing professionals worldwide for the upcoming year.
Read MoreLeading Social Media Marketing Objectives, August 2013 [CHART]
38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience members added via social efforts.
Read MoreHow Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
Read MoreDigital Video vs. TV For Awareness & Engagement, April 2013 [CHART]
Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year.
Read MoreMobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]
Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular.
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