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Posts Tagged ‘Book Marketing’

B2B Content Marketing By Tactic [CHART]

Compared to last year, the average number of tactics used has risen from 12 to 13.

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B2B Content Marketing [INFOGRAPHIC]

This infographic from LinkedIn illustrate’s B2B content marketing efforts.

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Top B2C Content Marketing Tactics, 2012 & 2013 [TABLE]

The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.

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American eReader Users & Market Penetration, 2011-2017 [TABLE]

eMarketer estimates eReader use at 20% of the overall population in 2013.

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Redskins' PR Debacle, Google Hummingbird Update & Hyundai's Walking Dead Mobile – Beyond Social Media Show [VIDEO]

Topics on episode 20 of the Beyond Social Media Show: Washington Redskins’ PR debacle; Google Hummingbird Update; Hyundai’s Walking Dead Mobile & Google’s Path To Purchase tool.

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American Moms' Smart Phone Activities, August 2013 [TABLE]

Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.

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Burger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]

Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!

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Time Using Tablets By Activity, September 2013 [CHART]

Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.

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How Millennials Spend Their Free Time By Gender, May 2013 [CHART]

58% of Millennial men said they watch TV, with about 4 in 10 saying they listen to or play music.

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Accepting Advertising For Free Content, May 2013 [CHART]

Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%).

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