Book Marketing Archives - Page 4 of 8

Devices Used To Read eBooks, December 2011 vs January 2014 [CHART]

A preference for dedicated eReaders over tablets seems to be eroding among eBook readers.

Americans Who Have Read A Book vs eBook In The Past Year, 2011-2014 [CHART]

The percentage of respondents who had read a print book over the preceding 12 months had dipped and then rebounded between 2011 and 2014, while the use of ebooks had seen steady gains.

Mobile Devices American Parents Own By Age Of Child, November 2013 [TABLE]

57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.

Technographic Generational Gap By Device, January 2014 [TABLE]

Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.

Consumer Electronics Owned By Americans, January 2014 [TABLE]

Of the 12 consumer electronics devices identified, 9 see penetration rates of 67% or higher among Super Tech Adopters.

The Most Popular Books Of All Time [INFOGRAPHIC]

This infographic by lovereading.co.uk illustrates the most popular books of all time as measured by the number of editions, copies sold, and translations.

Books Vs. Movies [INFOGRAPHIC]

This infographic from LoveReading.co.uk illustrates which is more popular according to online reviews, the book or the movie upon which it is based.

US eReader User Growth By Age, 2011-2017 [TABLE]

As eReaders become the favored method of book consumption, the US 11-and-under eReader population will continue to expand.

Americans Who Have Purchased Products via Computer vs Mobile by Category, September 2013 [CHART]

Though less common, more than half had Completing a purchase via mobile at some point.

Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.