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Posts Tagged ‘Blogging’

Top Metrics For Evaluating Influencers, December 2012 [CHART]

Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.

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Most Influential Sites On Purchase Decisions, December 2012 [CHART]

86% of influencers blogged regularly, and more than half operated between two to five blogs.

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Breakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]

Screenshot: Twitter Moments - Profile Feed

65% of top US brands reported participating in influencer marketing.

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Effectiveness Of Social Channels Recruiters Use For Placing Candidates, 2011 & 2012 [CHART]

Screenshot: Twitter Moments - Tweet Search

Last year, 93% of recruiters placed a candidate using LinkedIn.

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Channels North American Recruiters Expect To Use More In 2013 [CHART]

Screenshot: Twitter Moments - Tweets You've Liked

82.6% of recruiters said they planned to use LinkedIn more than they did already.

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Marketing Strategies Gaining Favor In 2013 [CHART]

More than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.

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Time Spent On Social Media By Site, December 2012 [CHART]

While Facebook dominated at 83% share, Tumblr occupied the second spot (5.7%), more than Pinterest (1.9%), Twitter (1.7%), and LinkedIn (1.4%) combined.

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Tumblr User Demographics [TABLE]

Just 6% of online Americans use Tumblr.

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Select Social Media User Demographics, February 2013 [CHART]

Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).

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American Small Business Content Marketing Plans, 2013 [CHART]

More than half of respondents cited articles, social media content, blog posts and video as likely to play a larger role in 2013.

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