Blogging Archives - Page 16 of 45

Inc. 500's Social Media Use, 2012 vs 2013 [CHART]

Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool.

Top Social Networks For Which Young Millennials Have A Profile, February 2014 [CHART]

Approximately 46% of US teens and young adults ages 12 to 24 had used Snapchat.

The Student Marketing Lifecycle [INFOGRAPHIC]

This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.

Facebook's Oculus Rift Acquisition & Gwyneth Paltrow's Conscious Uncoupling Blog

David Erickson and B.L. Ochman discuss Caribou Coffee’s aggressive upselling; Gwyneth Paltrow’s Conscious Uncoupling & Facebook’s acquisition of Oculus Rift.

Where UK Millennials Go To First For News, October 2013 [CHART]

One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.

Most Effective Online Video Distribution Channels, March 2014 [CHART]

2 in 3 marketing and sales decision-makers and practitioners from around the world using video marketing are planning to increase their spending on the medium over the next year.

How American Men Research New Brands Of Grooming Products, August 2013 [TABLE]

More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.

Information Sources Millennials Trust Most, March 2014 [CHART]

Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.

Required Content For B2B Vendor Websites [VIDEO]

David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.