Shaping Opinions Through Search: Gulf Oil Spill Crisis Communications

In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.

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The One Big Thing: Google Wave

If Google Wave takes off, it could profoundly alter the manner in which people communicate, collaborate and behave online. That means communications professionals will need to understand how this platform works and how people are using it.

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