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Share Of Search Ad Clicks, Q4 2012 – Q4 2013 [CHART]

Cost-per-click for Google product listing ads (PLAs) jumped by 80% year-over-year during Q4 2013, all the while maintaining a relatively steady ROI.

This infographic by Prestige Marketing illustrates some trends in social search.

Website traffic that is referred by search engines tends to have a higher ad click-through rate than traffic that comes from other sources.

Chinese search engine Baidu’s share of global paid search clicks continues to grow.

54% of respondents found websites through natural search results in 2012, up from 50% in 2011.

Tablets and smart phones combined accounted for roughly 24% of organic search visits in Q1.

Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.

Google’s share of net US search ad revenues is expected to reach 73.7% this year, up from 72.8% in 2012.

More than 60% of small businesses lacked an address on their homepage, and nearly 50% did not provide a contact number.

On desktops, Google captured more than four-fifths of search spending in the last quarter measured.