Posts Tagged ‘Big Data’
Barriers To European Marketers Benefiting From Big Data, January 2014 [CHART]
While the decision to use big data was clearly a popular one, just how to harness it was an altogether different proposition.
Read MoreBig Data Use By European Marketers, January 2014 [CHART]
82% of European companies either already used big data or planned to do so within the next three years.
Read MoreMost Important Marketing Tactic By Level Of Online Spending, February 2014 [TABLE]
More than one-third of marketers worldwide viewed real-time marketing as extremely important to their organizations in 2014.
Read MoreMost Important Aspects Of Marketing For The Future, March 2014 [CHART]
A plurality 33% of respondents chose personalization, significantly outpacing big data (22%).
Read MoreMost Valuable Data That Goes Unused In Email Marketing, November 2013 [CHART]
Contact data was the most important for marketing success, followed by sales and demographic data.
Read MoreHow CFOs & CIOs Changed Business Strategy Due To Big Data, August 2013 [CHART]
Nearly half were simply increasing their capacity for dealing with big data, whether that meant adding human or physical capital.
Read MoreCFOs & CIOs Who Have Changed Business Strategy Due To Big Data, August 2013 [CHART]
Nearly two-thirds of CFOs and CIOs in the Americas had changed their business strategy because of big data.
Read MoreMost Important Areas Of Online Marketing Focus, 2012-2014 [CHART]
In 2012, big data wasn’t even in the picture. By 2013, the first year the response was an option, more than one-third of marketers chose it.
Read MoreMillennials & Boomers Willingness To Share Personal Data, March 2014 [CHART]
6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so.
Read MoreMarketers’ Single Most Exciting Opportunity For 2014 [CHART]
According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).
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