Posts Tagged ‘Big Data’
Reasons For Data Collection Changes, June 2014 [CHART]
77% of US digital media and marketing professionals said they had increased their data collection process over the past year.
Read MoreMarketing Decision-Makers’ Unmet Needs, June 2014 [CHART]
More than 8 in 10 marketing and advertising decision-makers say they have needs not currently being met by internal staff or agencies.
Read MoreConsumer Reactions To The Heartbleed Security Bug, April 2014 [CHART]
Just 39% of US internet users regularly change their computer passwords.
Read MoreConsumer Attitudes Toward Companies' Handling Of Personal Data, December 2013 [CHART]
Firms that are able to ease worries may see positive results in their sales: 78% of internet users said they only purchased from companies they trusted.
Read MoreChange In Concern About Personal Data Privacy, March 2014 [CHART]
60% of US internet users were more concerned about how companies protected personal data than they had been 12 months ago.
Read MoreMost Important Data For Marketing Success, December 2013 [CHART]
Although aspects of proximity marketing have been in place for nearly a decade, the field is still new enough to make it extremely difficult to forecast.
Read MoreGoogle+ Is NOT Dead & Video Meets Commerce [VIDEO]
David Erickson & BL Ochman discuss rumors of Google+’s imminent demise, touchable videos, the NYPD’s Twitter storm and more on the Beyond Social Media Show.
Read MoreUK Companies That Have Adopted Big Data, 2012-2017 [CHART]
The proportion of UK firms with big data initiatives was expected to reach 29% in 2017, compared with 20% in 2013.
Read MoreVictims Of Stolen Personal Information By Age, April 2014 [CHART]
The 30-49 and 50-64 age groups appear to be among the most afflicted; 1 in 5 online adults in each group reported having their data stolen.
Read MoreTop Challenges For Using Data To Inform Business Decisions Among UK Decision-Makers, August 2013 [CHART]
The sheer scale of big data was cited as a challenge by 46% of business decision-makers in the UK, but a further 36% stated that there was a lack of useful data.
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