Posts Tagged ‘Big Data’
Top Internal Challenges To Developing An Integrated Customer Experience, June 2014 [CHART]
Nearly 43% of US CMOs said aligning department strategies and priorities was the primary challenge of working across departments to develop a single customer experience.
Read MoreDecision Making Based On Data Or Intuition, September 2014 [CHART]
Few senior executives rely most on data when making big decisions.
Read More10 Marketing Trends For 2015 [INFOGRAPHIC]
This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.
Read MoreLarge Enterprises' Online Budgets By Technology, August 2014 [CHART]
Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years.
Read MoreTop Challenges Of Developing An Integrated Customer Experience, August 2014 [CHART]
Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, CMOs pointed to the alignment of department strategies and priorities.
Read MoreCMOs' Use Of Predictive Analytics, August 2014 [CHART]
About 8 in 10 US CMOs expect their companies to increase the use of predictive analytics and big data tools this year, with more than one-quarter expecting their use to increase by at least 25%.
Read MoreTop Challenges Of Marketing Personalization, June 2014 [CHART]
Gaining insight quickly enough was the top hurdle to executing personalization, cited by 40% of US data management professionals.
Read MoreTop Challenges With Marketing Personalization, July 2014 [CHART]
Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area.
Read MoreTop Strategic Priority For Online Business Initiatives, June 2014 [CHART]
Slightly more than 6 in 10 C-level executives responding to the survey said that CEOs support digital-business initiatives, up from 55% last year and 46% the year before.
Read MoreLevel Of Marketing Data Capabilities, Q2 2014 [CHART]
Just 14% of marketers said they were strongly capable of creating a single view of the customer.
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