Posts Tagged ‘Big Data’
Where Executives Expect Big Data To Have The Biggest Influence, April 2014 [CHART]
Just 5% of executives said big data’s primary effect was fundamentally changing the way they did business.
Read MoreTop Areas In Which Big Data Will Have Most Effect, April 2014 [CHART]
59% of executives worldwide said big data was extremely important.
Read MoreData Marketing & Ad Spending By Channel, November 2014 [CHART]
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreTop 10 Challenges Companies Face Using Social Media, October 2014 [CHART]
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Read MoreHow Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]
58% of Americans said that advertisers would have more personal consumer data in a decade.
Read MoreGlobal Businesses Analyzing Big Data By Industry, May 2014 [CHART]
On average, 44% of companies had increased their ability to understand large sets of data.
Read MoreConsumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]
A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.
Read MoreBarriers To Implementing Personalization, May 2014 [CHART]
Fully 35% of US business-to-consumer marketing professionals said building a comprehensive single view of each customer across all sales and marketing channels was an extreme challenge to broader implementation of personalization.
Read MoreCustomer Communications & Customer Data Integration, July 2014 [CHART]
Senior executives said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100.
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