Big Data Archives - Page 5 of 15

Marketers' Top Challenges To Understanding Their Audiences, August 2015 [CHART]

Marketers need to understand who their audiences’ influencers are, as this is the top factor preventing them from better knowing their audiences.

Essential Data Sets For Marketing Success, December 2014 [CHART]

Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.

Digital Marketers Top Priorities, 2015 [CHART]

According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.

Top Online Marketing Priorities For 2015 [CHART]

The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.

How Big Data Has Changed Companies, October 2014 [CHART]

Nearly half of execs whose companies had made more data available agreed that collaboration across business units and departments had increased.

Prevalence Of Access To Data At Companies, October 2014 [CHART]

About two-thirds of executives agreed that some departments in their organizations had much better access to data than others.

Marketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]

Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.

State of Data Quality, January 2015 [CHART]

Experian finds that US companies believe that 32% of their data, on average, is inaccurate, up from 25% a year ago.

Types Of Data Small Businesses Use, November 2014 [CHART]

Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.

Executives' View Of The Significance Of Big Data, April 2014 [CHART]

89% of executives told Accenture they thought big data would ‘revolutionize the way we do business’ as much as the advent of the internet had done.