Posts Tagged ‘Big Data’
Top Disruptions Marketers See To Their Companies, August 2015 [CHART]
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
Read MoreTop Skills For Responding To Marketing Landscape Disruptions, August 2015 [CHART]
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
Read MoreTop Ways Marketing's Organizational Role Is Expanding, October 2015 [CHART]
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Read MoreTop Forces Disrupting The Marketing Industry, October 2015 [CHART]
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
Read MoreB2B Marketing Tactics & Technologies Expected To Deliver ROI, July 2015 [CHART]
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Read MoreB2B Marketers' Top Current & Future Technologies, July 2015 [TABLE]
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Read MoreTop Challenges With Analytics Tools By Company Size, May 2015 [CHART]
Bigger companies may have more capabilities than their small- and midsized counterparts, but those capabilities may just reveal how many challenges they truly face.
Read MoreMost Important B2B Marketing Tactics, September 2015 [CHART]
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Read MoreThe Internet Of Things [INFOGRAPHIC]
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
Read MoreTop Technical Challenges To Implementing Big Data, May 2015 [CHART]
Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.
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