Big Data Archives - Page 14 of 15

Most Disruptive Media & Marketing Trends, January 2013 [CHART]

Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%).

Data Concerns Among Marketers & Agencies, March & June 2012 [CHART]

The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track the effectiveness of advertising campaigns.

Marketing Budgets For Data-Driven Initiatives, November 2012 [CHART]

A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.

Interests In Data Management Platforms, September 2012 [CHART]

83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.

Reasons To Use Data Management Platforms, November 2012 [CHART]

In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.

Global Big Data Analytics Capabilities, 2012 [CHART]

Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.

Primary Objectives Of Using Big Data, 2012 [CHART]

Nearly half of IT and business professionals reported that as their primary goal for Big Data this year.

The Big Data Gap, 2012 [CHART]

2.8 zettabytes (ZB) of data will be created and replicated in 2012 but just 3% of it is tagged and only 0.5% is analyzed.

Most Valuable Big Data Sets For Consumer Goods/Retail Industry, February 2012 [CHART]

Senior executives ascribed much greater value to point-of-sale and social media data for retail and CPG companies compared to other industries.

How Companies Should Use Big Data & Analytics, April 2012 [CHART]

With the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of Big Data.